What is SEO or Search Engine Optimization
SEO is a broad term that covers a variety of digital marketing practices and strategies. Here, we’ll focus on SEO from the perspective of search engine optimization, or SEO for short.
By optimizing a website for search engines, businesses can increase their chances of appearing higher in the SERP for relevant keywords, ultimately leading to more website visitors and customers.
SEO is important because it can help a website attract more visitors from organic search traffic. This is especially useful for small businesses that may not have the budget to invest in paid advertising.
While there are many factors that contribute to a website’s ranking on SERPs, optimizing for relevant keywords is one of the most important things you can do to improve your SEO. Researching and selecting the right keywords can be a complex task, but it’s essential to driving traffic to your website.
How does SEO work
SEO is how you make sure your website appears as the top result when people search for relevant keywords on a search engine. It’s important for digital marketing because appearing on the first page of search results is crucial for getting noticed online. SEO is an ongoing process that requires regular updates and monitoring, but it’s worth it to invest in because it can have a big impact on your website’s traffic.
Why is SEO important for digital marketing
SEO is a digital marketing necessity because it is the practice of optimizing a website to rank higher in search engine results. This is important because higher rankings equate to more web traffic, which can lead to increased brand awareness, higher conversion rates, and ultimately, more revenue.
Types of optimization among others
On-page optimization:
This includes all website elements that Google, Bing, and other search engines can see. This includes metadata, titles, descriptions, headers, content, and images. This is also where you can work on your website structure, navigation, internal links, and more. There are numerous free tools that you can use to help with your SEO efforts. Free tools include Google Search Console, Bing Webmaster Tools, and Google Analytics.
Off-page optimization:
This is about getting backlinks from other websites that link to your site. This is what Google uses for determining a website’s authority. So, if your site gets a lot of backlinks from other reputable sites, Google will rank your site higher. There are numerous tools that you can use to do and verify this.
Mobile SEO:
Responsive design, AMP pages, etc. This is about optimizing your site for mobile devices. Google has even started to impose a penalty on sites that are not mobile-friendly. Google’s mobile-first core update is a good example of this trend.